Multilingual SEO

Multilingual SEO (Search Engine Optimization) is the process of optimizing a website for search engines in multiple languages. The aim of this service is to provide a comprehensive service that enables our clients to improve website ranking for multi-language keywords and increase online visibility. At Language Connect, we understand the importance of multilingual SEO and as a language services company, we have the expertise and abilities to develop an effective SEO strategy for our clients.

Multilingual SEO can be difficult for companies to manage due to the technical nature of SEO and the language requirements. At Language Connect, we overcome these difficulties by combining our translation abilities with our SEO knowledge.

We have a list of comprehensive processes that we use to develop a tailored multilingual strategy:

Global Search Opportunity Analysis – We find search opportunities that exist in the web markets that you operate in or want to expand into. This will enable us to find the web market size, competition and search patterns of different web markets.
Multilingual Keyword Research – Native language translators research and develop a keyword list which is applicable to a website. We find generic and long tail keywords for clients in languages that they want to target. We analyse search volumes, competition and the effectiveness for the keywords that have been identified.
Website Audit – We review your website to check if it is technically up to standard for multilingual SEO. This would entail reviewing language detection coding, website format, code structure and other technical aspects that could affect SEO results.
Competitor Analysis – We gather information on the strongest competitors in the market by analysing their SEO strategies and strengths. Competitor Analysis can reveal the SEO strategies that work in regional markets and how a strategy should be developed.
Content creation and formatting - Content is an important aspect of a website. High value content is vital for achieving high search engine ranking and gaining interest amongst web users. We create content that reflects the target audience’s requirement while utilizing its full optimization potential. Our purpose is to create localized content that is search engine and user-friendly.
Multilingual on-page strategy – We review all on-page factors such as keyword density, alt tags, internal linking and URL keyword usage to find best opportunities for keyword placement. A multilingual website will have the same page in different languages and to target the multi-language keywords, we provide effective optimizational changes for clients.
Multilingual off-page strategy – We provide a comprehensive off-page solution for clients to improve website ranking and increase brand awareness on the web. We generate quality in-bound back-links to a website from local sources. We also utilise article placement opportunities and derive links from social engagement to achieve high ranking in a timely manner.

An increasingly globalised world demands that a global website should be available in different languages. Our Multilingual SEO service allows you to tap into global markets and get the best possible results on the web.

We also provide a content localization service which is important for targeting different markets and complements the SEO service.